Many businesses pick up some extra customers during the holidays, and Valentine’s Day is around the corner. Is your business ready? Not only could you decorate your business according to the holidays, but use the holidays to your advantage. If you are planning on being open, there’s no reason why you shouldn’t make a profit off of this holiday!
If you own a business in the food industry, be sure to advertise and promote yourself. Whether you own a bakery, small restaurant, food store, or a gourmet restaurant, make sure that the public knows you have something to offer for this holiday. Make sure that potential customers know that you would like them to dine at your restaurant or purchase a special food item on this special day. You could even go a step further by offering special desserts or entrées to suit the day or by having a sale on certain holiday treats.
If you own a retail business, display items such as red/pink clothing or accessories, Valentine’s Day cards, potential holiday gifts, etc. out front so that the customer will see what you have to offer and to make it easy for last-minute shoppers. You could even have a special Valentine’s Day sale or coupon.
Do you own a hair salon or spa? Make sure that gift cards are easily accessible and advertised as great gifts for the customers. Not only do gift cards great gifts, they also have the potential of finding you a new long-term customer. Make sure to display special kits or holiday-related packages near the front desk to make an easier sale.
No matter what kind of business you own, be sure to use your resources to promote your business on this holiday. Use social networking resources to advertise your special sales and to remind your customers that you are ready for the holiday. If you aren’t offering any sales or specials, be sure to remind your customers through Facebook, Twitter, and your business’s website about your business on this holiday and that you will be open. You can even post Valentine’s Day-related quotes and questions to engage your social media friends to keep your business’s name at the forefront of their minds.
Have a Happy Valentine’s Day!